Ekoh Africa needed a complete brand identity for their pan-African sustainable goods company — covering strategy, visual identity, and packaging for their launch across 8 African markets.
What needed solving.
The sustainable products space is crowded with global brands that feel foreign to African consumers. Ekoh needed to feel premium and globally credible while being authentically African — without leaning on tired visual stereotypes. The brief required threading a very precise needle.
The thinking behind the work.
We began with a brand strategy sprint, defining Ekoh's positioning as 'rooted luxury' — premium quality, African essence, zero compromise. Research into African visual heritage informed a bespoke logotype and icon system drawn from Adinkra symbols and traditional textile geometry. The palette was built from the African landscape: earth browns, forest greens, and warm ochres — elevated with a refined sand-white as the primary ground.
What we built.
A comprehensive brand system: bespoke logotype, icon mark, 48-token design system, packaging across 6 product categories, full brand guidelines, social identity, and a website design direction. Every element connects back to a single truth: African roots, global ambition.
The impact.
- Delasie
- Salim Jamal
- Nana Yaw Boahene