Product Design · 2025 · NomadPass Inc.

NomadPass

Financial infrastructure for Africa's location-independent generation

16 weeksZero-to-One Product Build
Client
NomadPass Inc.
Timeline
16 weeks
Services
UX Research · Product Design · Design System
Discipline
UX Research · Product Design · Brand Identity
The Brief

NomadPass needed a complete product design for their financial super-app targeting Africa's growing remote worker population — people who earn in global currencies, live across multiple countries, and need banking that moves with them.


The Challenge

What needed solving.

Existing fintech products assumed users lived in one country with one currency. NomadPass users operated across 6+ countries simultaneously, with complex tax, compliance, and FX needs that no existing product addressed. Most solutions treated 'global' as a feature, not the core design principle.

9:41
Good morning,
NomadPass
Home base
$12,480.00
EUR
€3,240
GBP
£1,902
+2.4% 24h
Vaults
Savings
Cards
Physical + virtual
Tax
Compliance
Perks
Lounge access
Home
Move
Grow
Profile
Search…
UI explorations
NomadPass · v3
Component audit
Density + a11y pass
Motion
Principles + 6 hero states
NomadPass · Product vision & interface craft
Our Approach

The thinking behind the work.

Three weeks of ethnographic research with 32 African remote workers across 8 cities — Lagos, Nairobi, Accra, Cape Town, Dakar, Abidjan, Kigali, and Cairo. We discovered the core tension: users felt financially 'stateless' — too globally mobile for local banks, too African for international neo-banks. We built around the concept of a 'financial home base' that travels with you, wherever you are.

9:41
Good morning,
NomadPass
Home base
$12,480.00
EUR
€3,240
GBP
£1,902
+2.4% 24h
Vaults
Savings
Cards
Physical + virtual
Tax
Compliance
Perks
Lounge access
Home
Move
Grow
Profile
9:41
Good morning,
NomadPass
Home base
$12,480.00
EUR
€3,240
GBP
£1,902
+2.4% 24h
Vaults
Savings
Cards
Physical + virtual
Tax
Compliance
Perks
Lounge access
Home
Move
Grow
Profile
The Solution

What we built.

A complete product experience: multi-currency wallets grouped by geography, AI-powered expense categorisation for nomad-specific expenses, a compliance dashboard tracking tax residency rules across jurisdictions, and an identity system that works seamlessly across borders. The design system covers 55+ screens across iOS and Android.

Results & Outcomes

The impact.

Result 01
94% of beta users rated it as 'finally a product that understands how I work'
Result 02
$4.2M seed round raised within 6 weeks of launching the designed prototype
Result 03
Selected as a TechCrunch Disrupt Africa 2025 finalist
Result 04
Growing at 3,200 new users per week in first month post-launch
The Team
  • Delasie
  • Maxwell Attoh
  • Salim Jamal