Kapture HR needed a strategic product blueprint to guide their pivot from a generic ATS into an AI-powered talent intelligence platform built for African companies hiring at scale.
What needed solving.
The existing product was a commodity in a crowded market. The team had a clear vision but no structured way to prioritise features, communicate value, or sequence the build. They needed both strategic clarity and a concrete execution plan.
The thinking behind the work.
We ran a 6-week product strategy engagement: stakeholder interviews, competitive landscape mapping, user persona development, and a full UX audit. The pivot opportunity: African hiring managers are data-rich but insight-poor. We defined a new product narrative, feature prioritisation matrix, and 3-phase MVP roadmap.
What we built.
A complete product strategy document: repositioning thesis, revised value proposition, user journey maps, feature priority framework, 3-phase MVP specification, and a UX audit with 47 prioritised improvements.
The impact.
- Delasie
- Salim Jamal